Peccala's 2022 rebranding - new look, new logo, new website

August 24, 2022
2 min read

We’re thrilled to unveil our new brand identity. While our look has slightly evolved, our core beliefs remain the same. Over the last few weeks, we’ve poured our hearts and souls into reimagining the look and feel of Peccala to better bring to life who we are and what we do. 

Our logo has changed to the letter P containing an arrow that symbolizes growth. We aim to showcase how your wealth can grow with us with the arrow and keep going on an upward trajectory thanks to our state-of-the-art algorithms. Our logo mark also reflects our brand values by being simple, modern and inclusive, as well as our vision of “A world where investing in crypto is approachable and accessible to anyone, not just a select few”.

It’s our purpose to grow together — whether as individuals, a company, or as clients. It’s one of the aspects that make us unique. We aim to grow your wealth with crypto in the simplest way possible, just like our new brand identity — simple and to the point. We’re here to enable our customer’s success and our own while we reshape the crypto industry to make it work for everyone. 

We’ve updated our colors to a new shade of blue and yellow. The blue stands for confidence, stability, and unity. After all, we hope to gain your trust in being a reliable partner with our automated trading platform. Our yellow color depicts freshness, new ideas, and joy. That’s because while the financial industry has centuries-long traditions, cryptocurrencies open up a brand new world of ideas. We want to keep adding to the innovation of the non-traditional financial world that technology has opened the doors for. As well as helping our clients reach the financial freedom needed to get new levels of happiness they might not have otherwise thought possible. 

This can be seen in our new pattern mimicking blockchain exchanges that captures the essence of innovation and security. Our customers are at the center of everything we do and hope to achieve. With our new rebrand, we will stay committed to them and provide the same if the not better level of support and experience to gain and maintain a trusting collaboration. 

Many parts of Peccala make us unique. This includes a hands-off approach to avoid losing time or needing specific skills to invest in cryptocurrencies. We want to work for you and our algorithms too. So you tailor your own risk and withdraw your funds at any time. It’s all part of our mission to remove the complexity and learning-curve of investing in crypto, allowing anyone to get started faster, safer, and easier.

If you haven’t yet joined us, consider signing up for our waitlist and see what we’re all about.